For introductory International Business courses with the need for a brief, accessible text.
International Business 4/e places culture and globalization front and center to motivate and enable students to grasp difficult conceptual material. This approach has made it the fastest growing international business book available today.
- ISBN10 1299924751
- ISBN13 9781299924758
- Publish Date 1 January 2013 (first published 29 February 2008)
- Publish Status Active
- Out of Print 27 May 2015
- Publish Country US
- Imprint Pearson
- Edition 7th Revised ed.
- Format eBook
- Language English