"Start and Run Your Own Record Label" is the comprehensive guide to building a new record business in the highly competitive world of independent labels. The good news: new digital media has opened the music industry so that artists can take control of their own creativity, sales, marketing and more. Fully revised and updated, this third edition of a best-selling classic explores and explains the latest developments in digital sales and marketing, Internet networking and online revenue streams, using social networking sites such as Facebook and MySpace, creating and marketing videos for YouTube, selling ring tones, marketing with blogs and podcasts and much more. Exciting new interviews with hot industry professionals and artists add extra value to the most up-to-date, authoritative and practical guide to launching and running a record label.
- ISBN10 0823084639
- ISBN13 9780823084630
- Publish Date 3 February 2009
- Publish Status Active
- Out of Print 27 May 2016
- Publish Country US
- Publisher Watson-Guptill Publications
- Imprint Billboard Books,U.S.
- Edition Third Edition
- Format Paperback (US Trade)
- Pages 352
- Language English
- URL https://penguinrandomhouse.com/books/isbn/9780823084630