Readings in Consumer Behaviour: Individuals, Groups and Organizations

by Melanie Wallendorf

Melanie Wallendorf (Editor) and Gerald Zaltman (Editor)

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  • ISBN10 0471093076
  • ISBN13 9780471093077
  • Publish Date 1 January 1984
  • Publish Status Out of Print
  • Out of Print 16 April 2014
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Edition 2nd Revised edition
  • Format Paperback
  • Pages 464
  • Language English