An overview of the history of handwriting and graphic lettering, from the earliest written language to typesetting used in creative, modern graphic design. The development of printing is outlined as well, from Gutenberg and Jenson to the present, followed by a comparative study of Gothic, Roman and Latin letter types. Logotypes are examined as a medium of communication. The author looks at the technical requirements of logos, their use as images, and how these images are associated with corporate and brand names. The survey includes discussions of phototypesetting and laser printing.
- ISBN10 082302752X
- ISBN13 9780823027521
- Publish Date 1 December 1991
- Publish Status Out of Print
- Out of Print 2 October 2009
- Publish Country US
- Publisher Watson-Guptill Publications
- Imprint Watson-Guptill Publications Inc.,U.S.
- Edition New edition
- Format Paperback
- Pages 112
- Language English