Innovation from A to Z presents a glossary, including: Terms, older terms whose meanings have changed, acronyms, synonyms, famous names, selected abbreviations, and cross-references. A highly interdisciplinary approach incorporating strategy and entrepreneurship with technology and engineering sciences, economics, marketing, organizational behavior and theory. Ideal for engineers, managers, sales people and economists.
- ISBN10 3110438240
- ISBN13 9783110438246
- Publish Date 8 May 2017
- Publish Status Active
- Publish Country DE
- Imprint De Gruyter
- Format Hardcover
- Pages 232
- Language English
- URL https://degruyter.com/isbn/9783110438246