Based on original research conducted for the Department of Energy, this volume presents a broad range of technically sound, cost-effective and commercially available conservation technologies appropriate for small business. Emphasizes the marketing involved with such products by examining various program strategies, information channels, message formats, media, and target audiences. A useful text for students and the general reader interested in small business, energy conservation and technology, and marketing.
- ISBN10 0819136603
- ISBN13 9780819136602
- Publish Date 29 November 1983
- Publish Status Out of Stock
- Out of Print 12 July 2000
- Publish Country US
- Imprint Rowman & Littlefield
- Format Paperback
- Pages 212
- Language English