The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability

by Leigh McAlister

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  • ISBN10 1178546187
  • ISBN13 9781178546187
  • Publish Date 26 August 2011
  • Publish Status Unknown
  • Publish Country US
  • Imprint Nabu Press
  • Format Paperback (US Trade)
  • Pages 62
  • Language English