Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management.
- Shows how to develop a marketing and sales strategy for globalization
- Details regional versus country-specific profiles
- Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations
- Provides sales and negotiation skill sets
- ISBN10 1482226235
- ISBN13 9781482226232
- Publish Date 3 August 2020 (first published 2 August 2020)
- Publish Status Active
- Publish Country US
- Publisher Taylor & Francis Inc
- Imprint CRC Press Inc
- Format Hardcover
- Pages 340
- Language English