This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata.
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
- ISBN13 9789811353444
- Publish Date 23 December 2018 (first published 13 November 2017)
- Publish Status Active
- Publish Country SG
- Imprint Springer Verlag, Singapore
- Edition Softcover reprint of the original 1st ed. 2018
- Format Paperback
- Pages 416
- Language English