The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.
But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers.
Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.
In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.
If you want to make your own branding a success, you can't afford to be without Advanced Brand Management.
- ISBN13 9780857195890
- Publish Date 25 February 2019
- Publish Status Active
- Publish Country GB
- Imprint Harriman House Publishing
- Edition 3rd edition
- Format Hardcover
- Pages 302
- Language English