Positioning of Heineken via sport sponsoring in the German beer market

by Nico Schulenkorf

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  • ISBN10 3638937704
  • ISBN13 9783638937702
  • Publish Date 30 April 2008
  • Publish Status Unknown
  • Publish Country DE
  • Imprint Grin Verlag
  • Format Paperback (US Trade)
  • Pages 76
  • Language English