A concise and pithy reference guide that gives senior managers and executives powerful, practical and accessible guidance on everything they need to know about running a profitable, cash generating business unit offering real shareholder value.
For non-financial executives in a key functional or general management position it's important to understand the critical financial issues that affect their business unit. This book will give you an understanding of these financial issues so you can understand the impact they will have on your operational decisions, as well as be able to recognise when they are taking risks and how to evaluate those risks.
Structured in the series format of the Financial Times Briefing series, concise, pithy and to the point, these books offer:
o Powerful, practical advice to help executives make essential business decisions.
o A concise and focused overview to give executives the crucial information they need.
o Special design to help busy business leaders get the knowledge they need, fast.
- ISBN10 1283056070
- ISBN13 9781283056076
- Publish Date 1 January 2011 (first published 25 November 2010)
- Publish Status Active
- Out of Print 17 February 2015
- Publish Country US
- Imprint Financial Times/ Prentice Hall
- Format eBook
- Language English