The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
- ISBN10 1282193759
- ISBN13 9781282193758
- Publish Date 1 January 2004
- Publish Status Active
- Out of Print 3 June 2015
- Publish Country US
- Imprint Walter de Gruyter
- Format eBook
- Pages 502
- Language English