Basic Marketing, Applications in Basic Marketing

by E. Jerome McCarthy and William D. Perreault Jr.

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  • ISBN10 0256190542
  • ISBN13 9780256190540
  • Publish Date 1 September 1995
  • Publish Status Out of Print
  • Out of Print 5 April 2008
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint Irwin Professional Publishing
  • Language English