This volume explores a central political paradox: why American scholars, journalists, and citizens periodically question the viability of their presidential electoral system and yet believe that presidential elections are our best hope for tomorrow. The book argues that the key to understanding this paradox lies in the concept of "self-image," exploring relationships between campaign activities and political culture. After presenting an introduction to the history of presidential campaigning and a theory of political image, the book arranges essays in three parts: images centered on candidates, mass media, and the public. A final essay assesses explanations of the contrasts between the 1988 and 1992elections and suggests tomorrow's research agenda.
- ISBN13 9781000236170
- Publish Date 26 June 2019 (first published 7 May 2019)
- Publish Status Active
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format eBook
- Pages 306
- Language English