How to Change Minds: The Art of Influence without Manipulation

by Rob Jolles

0 ratings • 0 reviews • 1 shelved
Book cover for How to Change Minds

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

Persuade, Don’t Push!


Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.
  • ISBN10 1609948297
  • ISBN13 9781609948290
  • Publish Date 4 June 2013
  • Publish Status Active
  • Publish Country US
  • Imprint Berrett-Koehler Publishers