Under Eric Bishoff's watch as president of WCW, the company went head to head with Vince McMahon's WWE and beat them at their own game before WCW itself spectacularly imploded. But by then, Bishoff had made an indelible mark on televised wrestling, producing shows that had appeared more dangerous, more sexy, and more edgy than anything that had come before. He did this to such an extent that in 2002, McMahon seized the chance to bring in his former nemesis as General Manager of RAW; since then, true to form, Bishoff regularly surprises fans with matches that would once have been unthinkable for television. In this revelatory look at his life and career, Bishoff frankly discusses the things he did, both right and wrong, as he helped shape the sports entertainment industry into today's billion dollar business.
- ISBN10 1847390625
- ISBN13 9781847390622
- Publish Date 3 September 2007
- Publish Status Out of Print
- Out of Print 30 March 2016
- Publish Country GB
- Imprint Simon & Schuster Ltd
- Format Paperback
- Pages 400
- Language English