Gamesman, tactitian, provocateur, Edward de Bono is an entrepreneur whose product is thinking. Since first publication of his work "The Use of Lateral Thinking" in 1967, de Bono has brought about a revolution in the way we think. His radical ideas have been published in over 50 books, celebrated in television programmes and generated business strategies adopted by international companies, governments and educationists. Piers Dudgeon reveals the man and the way he developed his thinking systems and provides a synthesis of his ideas showing how they have been employed in businesses around the world.
- ISBN10 074726452X
- ISBN13 9780747264521
- Publish Date 4 February 2002 (first published 3 May 2001)
- Publish Status Transferred
- Out of Print 19 April 2005
- Publish Country GB
- Publisher Headline Publishing Group
- Imprint Headline Book Publishing
- Format Paperback (B-Format (198x129 mm))
- Pages 320
- Language English