Framework for Marketing Management Value Package (Includes Marketing Planpro Premier)

by Philip Kotler, Kevin Keller, and Phil Kotler

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  • ISBN10 0135051665
  • ISBN13 9780135051665
  • Publish Date 29 May 2008
  • Publish Status Active
  • Imprint Prentice Hall
  • Format Paperback (US Trade)
  • Language English