Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
- ISBN10 1337100285
- ISBN13 9781337100281
- Publish Date 7 July 2017 (first published 1 January 1988)
- Publish Status Active
- Imprint Cengage Learning
- Edition 9th ed.
- Format Paperback
- Language English