Today transnational TV networks count among television's most prestigious brands and rank among Europe's leading TV channels. This is the first, dynamically told story of the extraordinary journey of transnational television in Europe from struggling origins to its present day boom. It is based in extensive research into the international television industry and makes full use of its author's remarkable access to leading industry figures, from Sky and Turner to Discovery and BBC World.The tale begins with a few cross-border TV channels, who fought hostile governments, faced antagonism from the broadcasting establishment and provoked the contempt of advertisers. But, Jean Chalaby argues, the planets came into alignment for pan-European television in the late 1990s, when a transnational shift in European broadcasting was produced. He shows how transnational television and globalization have transformed one another, and how transfrontier TV networks reflect - and help sustain - a global economic order in which the connection between national territory and patterns of production and distribution have broken down.
- ISBN10 1845119533
- ISBN13 9781845119539
- Publish Date 28 February 2009 (first published 1 January 2009)
- Publish Status Out of Print
- Out of Print 4 March 2021
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint I.B. Tauris
- Format Hardcover
- Pages 296
- Language English