Marketing: The Core with Connectplus Access Card

by Roger Kerin, Steven Hartley, William Rudelius, and Erin Steffes

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  • ISBN10 0077701720
  • ISBN13 9780077701727
  • Publish Date 22 October 2012
  • Publish Status Out of Stock
  • Publish Country US
  • Imprint Irwin/McGraw-Hill
  • Edition 5th ed.
  • Format Paperback (US Trade)
  • Language English