The next business revolution--using the power of stories as the ultimate source of influence and impact. }What's your story? Who are you? Where do you come from? What do you want? When you seek to influence others, you face these questions and more. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.In this highly accessible and groundbreaking book, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. A great read, The Story Factor will guide and inspire you to become a more effective communicator. }
- ISBN10 0738206717
- ISBN13 9780738206714
- Publish Date 5 June 2002 (first published 1 June 2002)
- Publish Status Out of Print
- Out of Print 2 June 2006
- Publish Country US
- Publisher INGRAM PUBLISHER SERVICES US
- Imprint Perseus Books
- Format Paperback
- Pages 272
- Language English