What really influences the way the stock markets behave? David Cohen argues that far from being influenced by logical, rational considerations, stock markets are driven by deep-seated emotions such as fear, greed, panic and the herd instinct. Written in a jargon-free style, this book contains fascinating case histories on companies and individuals and includes an amusing psychological quiz which will help you to understand your own attitude to risk and therefore guide you when making investment decisions. Essential reading for anyone with an interest in how markets actually work. A fun, topical read Contains a psychological quiz to test attitude towards risk Includes a useful glossary of psychological and investment terms
- ISBN13 9780470845080
- Publish Date 12 July 2002 (first published 19 June 2001)
- Publish Status Active
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format eBook
- Pages 320
- Language English
- URL http://wiley.com