Foreword by danah boyd, blog personality & social networks expertWhat do the iPod, MySpace, and YouTube all have in common? They’re fresh, they’re sexy, and most importantly -- they’re cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Proctor & Gamble have already discovered the power of coolhunting. Now, anyone can learn how to:
- Tap into the "Tao of Cool" and identify the trends that are truly cutting-edge
- Cultivate the skills and techniques of highly effective coolhunters
- Pinpoint developing trends on the Internet by using "smartbadges
An invaluable tool for businesses of all sizes, Coolhunting will show leaders how to stay ahead of the curve and on the cutting edge of where their customers want to be taken.
- ISBN13 9780814473863
- Publish Date 16 June 2007
- Publish Status Active
- Out of Print 4 June 2021
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format Hardcover
- Pages 250
- Language English