Apparel Merchandising: The Line Starts Here is a comprehensive approach to apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry covering mens tailored clothing, mens and womens sportswear and activewear and childrens wear, in both domestic and international markets. This text follows the evolution of the merchandising function with emphasis on production efficiency. This entails a focus on product development and the philosophies and perspectives of industry executives. The authors capture the interface of merchandising with the marketing and manufacturing departments and the way these functions integrate in an effective team concept.
- ISBN10 1563674491
- ISBN13 9781563674495
- Publish Date 1 January 2006 (first published 1 January 2001)
- Publish Status Out of Print
- Out of Print 19 June 2013
- Publish Country US
- Imprint Fairchild Books & Visuals
- Edition 2nd ed.
- Format Hardcover
- Pages 520
- Language English