Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets.
From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:
- the internet
- radio and TV
- business-to-business
- public relations
- recruitment
- charities
- ... and many more!
Throughout the book you'll find quick tips and author insights summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential.
NOT GOT MUCH TIME?
One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTS
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELF
Tests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGE
Extra online articles to give you a richer understanding of copywriting.TRY THIS
Innovative exercises illustrate what you've learnt and how to use it.
- ISBN10 1444102958
- ISBN13 9781444102956
- Publish Date 29 January 2010
- Publish Status Out of Print
- Out of Print 29 March 2021
- Publish Country GB
- Publisher John Murray Press
- Imprint Teach Yourself
- Edition 2010th edition
- Format Paperback (B-Format (198x129 mm))
- Pages 368
- Language English