This new business analytics case study challenges readers to manage the complex book publishing process from manuscript through printing and shipping, keeping projects on time to meet the industry's crucial spring and fall seasons. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Beate Klingenberg and David Gavin, Marist College.
- ISBN10 0133823474
- ISBN13 9780133823479
- Publish Date 16 January 2014
- Publish Status Active
- Publish Country US
- Imprint Pearson FT Press
- Format eBook
- Language English