This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time "bricks and mortar" shoppers online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Charles A. Wood, Duquesne University.
- ISBN10 0133822397
- ISBN13 9780133822397
- Publish Date 16 January 2014
- Publish Status Active
- Publish Country US
- Imprint Pearson FT Press
- Format eBook
- Language English