Identify: Building Brand Through Letterheads, Logos and Business Cards

by Charlotte Rivers

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Book cover for Identify

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Corporate identity is required by almost all organizations, from small businesses to charities and educational institutions. This practical guide combines advice on researching, commissioning, briefing, designing and producing a basic identity system - logo, letterhead and business card - with a survey of the most successful identities from around the world. Complete with an examination of related issues such as trade mark legislation, the text is for designers and marketing/brand managers.
  • ISBN10 2880467233
  • ISBN13 9782880467234
  • Publish Date 24 January 2003
  • Publish Status Out of Print
  • Out of Print 28 April 2010
  • Publish Country CH
  • Imprint Rotovision
  • Format Paperback
  • Pages 160
  • Language English