Corporate identity is required by almost all organizations, from small businesses to charities and educational institutions. This practical guide combines advice on researching, commissioning, briefing, designing and producing a basic identity system - logo, letterhead and business card - with a survey of the most successful identities from around the world. Complete with an examination of related issues such as trade mark legislation, the text is for designers and marketing/brand managers.
- ISBN10 2880467233
- ISBN13 9782880467234
- Publish Date 24 January 2003
- Publish Status Out of Print
- Out of Print 28 April 2010
- Publish Country CH
- Imprint Rotovision
- Format Paperback
- Pages 160
- Language English