Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
- ISBN10 3110397900
- ISBN13 9783110397901
- Publish Date 11 December 2014 (first published 27 October 2014)
- Publish Status Active
- Out of Print 9 April 2021
- Publish Country DE
- Publisher De Gruyter
- Imprint De Gruyter Oldenbourg
- Format eBook (EPUB)
- Pages 360
- Language English
- URL https://degruyter.com/isbn/9783110397901