Dictionary of Marketing (Bloomsbury Reference)

by A Ivanovic and P H Collin

0 ratings • 0 reviews • 0 shelved
Book cover for Dictionary of Marketing

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

This fully revised third edition contains 7,000 entries, each with a part of speech, a note on grammar, an encyclopaedic commentary, and an example sentence to show how the term is used in context. Differences between British and American usage highlighted Phonetic pronunciation given for all entries Useful supplements provide a SWOT analysis, sample rate card and print-specification form Quotations from magazines and newspapers give real-world contexts The Dictionary of Management is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business.
  • ISBN10 6610225893
  • ISBN13 9786610225897
  • Publish Date 29 October 2004 (first published 7 July 2003)
  • Publish Status Active
  • Out of Print 12 October 2011
  • Publish Country US
  • Imprint A&C Black
  • Edition 3rd ed.
  • Format eBook
  • Pages 304
  • Language English