This market leader covers the process of getting a new venture started, growing the venture, successfully harvesting it and starting again. The "workbook" contains tools and concepts entrepreneurs need to know prior to and while taking the start-up plunge. A new chapter (5) and 9 new text cases are highlights of the revision.
- ISBN10 0256115486
- ISBN13 9780256115482
- Publish Date 1 January 1994 (first published 1 January 1990)
- Publish Status Out of Print
- Out of Print 5 April 2008
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Irwin Professional Publishing
- Edition 4th edition
- Format Hardcover
- Pages 816
- Language English