A Theory of Consumer Promotions: Managerial Implications (Classic Reprint): Managerial Implications (Classic Reprint)

by Leigh McAlister

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  • ISBN10 0666125279
  • ISBN13 9780666125279
  • Publish Date 2 August 2018 (first published 12 September 2011)
  • Publish Status Active
  • Publish Country GB
  • Imprint Forgotten Books
  • Format Hardcover
  • Pages 61
  • Language English