"An invaluable up-to-date guide on a subject of the highest priority for today's managers."
- Peter Doyle, Warwick Business School
This book gives you the tools to think with foresight and creativity, in order to anticipate future customer needs and the vision to see how your organization needs to change in order to meet these future customer needs.
Author :
Mark Jenkins is senior lecturer in strategic management at Cranfield School of Management. He is an experienced writer and is co-editor of The Journal of Marketing Practice.
- ISBN10 0273630040
- ISBN13 9780273630043
- Publish Date 7 July 1997
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Format Paperback
- Pages 224
- Language English