This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
- ISBN10 1118156633
- ISBN13 9781118156636
- Publish Date 1 October 2012
- Publish Status Out of Stock
- Out of Print 17 June 2022
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 11th Revised edition
- Format Hardcover
- Pages 768
- Language English