Political Advertising in Western Democracies: Parties and Candidates on Television

by Lynda Lee died April 13, 2011 Kaid and Christina Holtz-Bacha

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In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and/or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies.

The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.

  • ISBN10 0803953526
  • ISBN13 9780803953529
  • Publish Date 2 February 1995
  • Publish Status Active
  • Out of Print 18 March 2011
  • Publish Country US
  • Imprint SAGE Publications Inc