From sampling to questionnaire design to data analysis, Fowler′s basic introduction to survey research methods covers the spectrum of data collection procedures used in social surveys. He looks at the options available to the researcher, discusses standards for good practice, examines the decisions to be made in designing a survey, and identifies sources of error in survey research. He demonstrates how each aspect of a survey can affect its accuracy and credibility, and confronts the practical problems of survey research, exploring the theoretical and methodological issues at stake. This revised edition also features a new chapter on data entry options, including computer-assisted telephone interviewing.
- ISBN10 0803932936
- ISBN13 9780803932937
- Publish Date 11 August 1988 (first published 19 May 1988)
- Publish Status Out of Print
- Out of Print 18 February 2010
- Publish Country US
- Imprint SAGE Publications Inc
- Edition Revised edition
- Format Hardcover
- Pages 160
- Language English