Models for Innovation Diffusion (Quantitative Applications in the Social Sciences)

by Vijay Mahajan and Robert A. Peterson

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Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.
  • ISBN10 0803921365
  • ISBN13 9780803921368
  • Publish Date 30 August 1985
  • Publish Status Active
  • Publish Country US
  • Imprint SAGE Publications Inc