Markenkommunikation 2.0: Die Vermittlung emotionaler Marken-Erlebnisse im Web 2.0

by Simon Fauser and Eleonore Lenhard

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  • ISBN10 3838209710
  • ISBN13 9783838209715
  • Publish Date 1 August 2016
  • Publish Status Active
  • Publish Country DE
  • Imprint ibidem-Verlag, Jessica Haunschild u Christian Schon
  • Format Paperback
  • Pages 102
  • Language German