Marketing Management: Concepts, Cases, Challenges and Trends

by Madabusi Govindarajan

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  • ISBN10 8120332598
  • ISBN13 9788120332591
  • Publish Date 1 August 2007
  • Publish Status Active
  • Publish Country IN
  • Publisher PHI Learning
  • Imprint Prentice-Hall of India Pvt.Ltd
  • Edition 2nd Revised edition
  • Format Paperback
  • Pages 332
  • Language English