Words That Work: It's Not What You Say, It's What People Hear

Name: Words That Work
Rating: 2.00 (1 reviews)

by Frank Luntz

1 rating • 1 review • 1 shelved

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Words That Work: It's Not What You Say, It's What People Hear

by Frank Luntz

1 rating • 1 review • 1 shelved

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ISBN10 1401302599
ISBN13 9781401302597
Publish Date 2 March 2007 (first published 1 January 2007)
Publish Status Transferred
Publish Country US
Imprint Hyperion

Format Hardcover
Pages 273
Language English

Reviews

I found this book to be an interesting examination of words and, focused on such recent history, it was clear how potent the words we choose can be. I enjoyed what I garnered from it, even though it was dry at times and so heavily focused on politics.