New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system
Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)
Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes
Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth
- ISBN10 1405187972
- ISBN13 9781405187978
- Publish Date 12 February 2010
- Publish Status Out of Print
- Out of Print 18 April 2024
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Wiley-Blackwell
- Format Hardcover
- Pages 256
- Language English