Marketing Marianne: French Propaganda in America, 1900-1940

by Robert J. Young

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Although historians have written extensively on propaganda during Napoleon III's regime and Vichy, they have virtually ignored the Third Republic. Focusing on Third Republic policies, this volume suggests that American's long-lasting affair with French culture is no accident. Robert J. Young argues that the French used subtle but effective means to influence US policy in Europe. He examines French propaganda efforts and the methods of the French Foreign Ministry, always highlighting the wider cultural and social context of Franco-American relations. French propagandists believed that the steady promotion of their nation as the cultural capital of the world was the best way to foster goodwill among Americans. They slowly recognized the important role the United States played in maintaining the balance of power in Europe. Young argues that the French deliberately exploited America's sense of cultural inferiority when faced with Europe's rich heritage, and the rise of new technologies and modern forms of government in France encouraged the development of more sophisticated forms of propaganda.
  • ISBN13 9780813533773
  • Publish Date 5 November 2003
  • Publish Status Active
  • Publish Country US
  • Imprint Rutgers University Press
  • Format Hardcover
  • Pages 247
  • Language English