For courses in International Business.
This package includes MyLab.
Cultural focus helps students understand key concepts in international business
International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world.
Reach every student by pairing this text with Pearson MyLab Management
MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
Pearson MyLab Management should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
- ISBN10 1292262354
- ISBN13 9781292262352
- Publish Date 10 April 2019
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 9th edition
- Language English