Andre Bernard has researched the stories behind more than one hundred of the most famous titles in the English language to produce a fascinating volume rich in literary anecdote and publishing lore. The Great Gatsby was almost titled Trimalchio in West Egg, while some unknown editor told William L. Shirer, "Please God, don't ask us to publish a book called The Rise and Fall of the Third Reich." It's a wonderful romp among the literary monuments.Raymond Chandler to Alfred A. Knopf: "I'm trying to think of a good title for you to want me to change."
- ISBN10 0393314367
- ISBN13 9780393314366
- Publish Date 19 March 1997
- Publish Status Active
- Out of Print 9 March 2021
- Publish Country US
- Imprint WW Norton & Co
- Format Paperback
- Pages 128
- Language English