The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers’ markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.
- ISBN10 0963281402
- ISBN13 9780963281401
- Publish Date 1 December 2005
- Publish Status Active
- Publish Country US
- Imprint New World Publishing
- Format Paperback
- Pages 304
- Language English