Ethnography is a widely used and productive tool within media and cultural studies research. It is particularly useful for researching media audiences and the role of the media in everyday life. This book offers an introduction to ethnography: what it is, where it came from, how it has been used in media and cultural studies, how students can usefully use it in coursework projects, and what are its advantages and limitations. By exploring ethnography's roots in anthrology, David Machin introduces students to the concept of the ethnographic 'gaze'. Many classic media research projects used ethnographic methods and Machin explores some of the best known, offering a detailed understanding of ethography's strengths and limitations.
- ISBN10 0340806877
- ISBN13 9780340806876
- Publish Date 29 March 2002
- Publish Status Transferred
- Out of Print 19 April 2005
- Publish Country GB
- Imprint Hodder Arnold
- Format Hardcover
- Pages 192
- Language English