Elusive Fan, The: Reinventing Sports in a Crowded Marketplace

by Professor of Communication Studies Irving Rein, Philip Kotler, and Ben Ryan Shields

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  • ISBN10 1280644087
  • ISBN13 9781280644085
  • Publish Date 1 January 2006
  • Publish Status Active
  • Out of Print 17 February 2015
  • Publish Country US
  • Imprint McGraw-Hill Companies
  • Format eBook
  • Pages 345
  • Language English