Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers

by Andrew R. Thomas

Andrew R. Thomas (Editor), Dale M. Lewison (Editor), William J. Hauser (Editor), and Linda M. Orr (Editor)

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  • ISBN10 0313084513
  • ISBN13 9780313084515
  • Publish Date 30 November 2006
  • Publish Status Active
  • Publish Country US
  • Publisher ABC-CLIO
  • Imprint Praeger Publishers Inc